GARLIC MANIA
Garlic Mania is a bold, flavor-filled celebration of community, culture, and creativity, where garlic takes center stage. Set in an urban-meets-vintage atmosphere, the festival blends food, art, and interactive fun into a vibrant seasonal experience.
GARLIC MANIA
Garlic Mania is a bold, flavor-filled celebration of community, culture, and creativity, where garlic takes center stage. Set in an urban-meets-vintage atmosphere, the festival blends food, art, and interactive fun into a vibrant seasonal experience.
ABOUT.
CLIENT
PERSONAL WORK
CATEGORY
festival BRANDING
SERVICE
BRAND IDENTITY
MARKETING ADVERTISEMENT MOTION GARPHICS
The primary challenge involved repositioning the traditional garlic festival image often perceived as outdated or unappealing, into a playful, engaging, and visually dynamic experience. Research into comparable events revealed the need for a modular system that could adapt seamlessly to diverse formats and remain visually consistent.
CREDITS.
The branding draws inspiration from farmer’s markets, hand-drawn labels, and garlic’s quirky character. The visual direction focuses on fun and approachability, using custom illustrations, wavy lines, and irregular shapes to mimic the playful unpredictability of garlic.
DESIGN TEAM.
STANLEY SOUTH, TINA LI
LANDSCAPE ARCHITECTURE.
DREAMS AND CO.
3D ILLUSTRATIONS.
CUBE AND TUBE
PHOTOGRAPHER.
JOSH SHAAW
A cohesive visual system was developed using hand-drawn illustrations, irregular shapes, and bold color contrasts. The design was applied across posters, merchandise, social media graphics, tickets, and motion assets, ensuring a consistent yet energetic look suitable for community engagement and festival branding.
