MOONLIGHT
A brand identity design project for a contemporary Mid-Autumn Festival campaign. The goal was to reinterpret the traditional holiday through a refined, modern lens while preserving the emotional warmth and nostalgic atmosphere associated with family gatherings and cultural rituals.
MOONLIGHT
A brand identity design project for a contemporary Mid-Autumn Festival campaign. The goal was to reinterpret the traditional holiday through a refined, modern lens while preserving the emotional warmth and nostalgic atmosphere associated with family gatherings and cultural rituals.
After Removing All Existing Elements From the Apartment, We’ve Rearranged the Space to Fit Our Client’s Needs
CREDITS.
DESIGN TEAM.
STANLEY SOUTH, SOL MA, TINA LI
PHOTOGRAPHER.
NIKHOL WARDS
ABOUT.
CLIENT
PERSONAL WORK
CATEGORY
festival BRANDING
SERVICE
BRAND IDENTITY
MARKETING ADVERTISEMENT
MOTION GARPHICS
The main challenge was to balance modern visual aesthetics with cultural symbolism in a way that resonates across generations. The approach focused on distilling traditional motifs, such as the full moon, lanterns, and mooncakes, into clean, modular forms that could adapt to digital and print media while maintaining a soft, emotional tone.
The final system includes logo design, posters, event tickets, social media graphics, and gift packaging. A muted color palette, rounded typography, and floating compositions were used to evoke a poetic and dreamlike mood. The brand successfully communicates celebration and intimacy through elegant minimalism.
The final system includes logo design, posters, event tickets, social media graphics, and gift packaging. A muted color palette, rounded typography, and floating compositions were used to evoke a poetic and dreamlike mood. The brand successfully communicates celebration and intimacy through elegant minimalism.
